Anikó Kalina

I have more than 15 years of professional experience in marketing, business development, and project management. Throughout my career, I have gained experience in planning and delivering complex marketing activities, digital campaigns, events, and independently managed projects, while always considering it essential that creative ideas are translated into business-effective solutions.
In my work, I place equal importance on strategic thinking, concept development, and practical execution. I approach my work with a creative, versatile, and decisive mindset. I believe that well-structured marketing activity not only supports business objectives, but also creates long-term value for both the brand and its partners.
My main areas of expertise include:
• marketing and campaign planning
• planning and coordination of digital campaigns
• project management and independent project leadership
• event management
• support for marketing and sales strategy
• creative copywriting and concept development
• support for B2B and B2C sales channels
• management of CRM systems and operational marketing processes
• support for reporting, data entry, and invoicing processes
• coordination of loyalty, incentive, and gift voucher programs